How were you able to manage that rapid growth so effectively? The platform has achieved 450,000 daily active users (DAU) and will soon surpass the 500,000 mark as we’ve just launched Tribes and will confirm additional games to join the ranks.ĭFC: Considering that Aeria started with under 10 people on staff six years ago, the amount of growth in content and distribution resources you have attained during that time is enormous. In addition, Aeria Games has built a distribution platform Ignite, similar to EA’s Origin, but focusing on free-to-play games. With the launch of Monster Paradise and the release of our additional mobile card games, Aeria Games will be a leader in the mobile strategy and role-playing card games. The multiplayer core gaming market is different from the casual gaming market and our expertise – from monetization, management of game operations, to marketing – transfers across all devices. Lan: Aeria Games intends to be a leading device-agnostic provider of free-to-play multiplayer core games. But with the acquisition of ijji Games, you picked up a significant shooter community, and with the move into mobile, how do you frame Aeria today? CLICK BRIEF ICON to register to get our latest Complimentary Brief
DFC went to Hoang to get a first-hand description of Aeria’s mobile ambitions.ĭFC: Aeria is best known as a free-to-play online MMO company. Aeria is best known as a publisher of F2P MMO titles in 30 countries and nine languages, experience that chief executive Lan Hoang believes is the ticket to set Aeria’s upcoming mobile slate apart from the competition. That conundrum doesn’t seem to be deterring Santa Clara, Calif.-based Aeria Games and Entertainment, which plans to increase its share of mobile revenue from 25% to 50% during the next 12 months. While it cannot be contested that many consumers are now completely enamored with their smartphones and tablets, there are mounting questions about how many games these consumers will actually pay for on their mobile devices, and whether there is too much content vying for far too little prospective purchasers.